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Fast Action ends a sick promotion by Indonesian tobacco company

7 October 2016

Indonesian tobacco company PT Djarum exploited a SDG (Sustainable Development Goals) event of Indonesia Philanthropy’s IPFest 2016 (6-9 Oct) for an advertising opportunity. The company put up its advertisements along the streets of Jakarta, promoting its CSR programme.


It is a sick association by this tobacco company’s because the tobacco business is contradictory to the SDG. SDG Goal No.3 is to “Ensure healthy lives and promote well-being for all at all ages” and targets to reduce premature death from non-communicable diseases by a third by 2030. 

Tobacco use kills about 240,000 Indonesians every year, and PT Djarum advertises cigarettes everyday everywhere to everyone in order to increase sales. This undermines Indonesia efforts in realising its achievement of the SDG goals.

Indonesian tobacco control organisations responded swiftly to oppose this offensive advertising. SEATCA alerted the United Nations Development Program (UNDP) officials to how the SDG is being exploited by a tobacco company. By afternoon today, the tobacco adverts were removed.

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The WHO Framework Convention on Tobacco Control (FCTC) Guidelines on Articles 5.3 and 13 recommend governments to ban CSR activities by tobacco companies. These tobacco related CSR activities are fake as they fail all the seven principles and core subjects of ISO 26000 which sets the international standards on CSR. See report.

For more information see SDG Toolkit