British American Tobacco (BAT – Malaysia) Berhad was established in Malaysia in 1912. It has dominated the Malaysian market having consistently held more than 60% of the country’s cigarette market through the years.
Japan Tobacco International (JT) has 21.5% market share. Its leading brands, Winston, Salem and Mevius (previously Mild Seven)
Philip Morris (PM – Malaysia) Sdn Bhd operates as a subsidiary of Philip Morris International (PMI) and holds 13.1% of the Malaysian cigarette market.